Privacy notice

This notice explains how I use personal data when I contact businesses about my copywriting services, including my free web copy review tool. If I've emailed you out of the blue, this is the page that tells you why and how to make it stop.

I'm Penelope Saint-George, a freelance copywriter based in London. I'm the data controller for the information described here.

• Email: penelope@penelopesaintgeorge.com
• Website: penelopesaintgeorge.com
• ICO registration: not required (checked November 2026)

Any question about your data, or any request to use your rights, can go to that email address. I'll reply within one month.

I hold business contact details only: your name, job title, the organisation you work for, your work email address, and public information about your organisation, such as its website and sector. I also keep a record of any emails between us and whether you've asked not to be contacted.

I get these details from Apollo.io, a business contact database, and from public sources such as your organisation's website and LinkedIn.

I use them to send you a small number of emails about my copywriting services and my free web copy review tool, and to follow up if you reply.

Lawful basis. I rely on legitimate interests (Article 6(1)(f) UK GDPR). My interest is finding new clients for my business. I've assessed this against your interests and kept the contact limited: work details only, a handful of relevant emails, and an easy way to opt out. You can ask me for a copy of that assessment.

I only send unsolicited emails to work addresses at limited companies, LLPs and similar organisations. I don't cold email sole traders, ordinary partnerships or personal email addresses.

I don't sell or share your details. The only other organisations involved are the services I use to run my business:

• Apollo.io, the contact database the details come from
• Google Workspace (Gmail), which stores our emails
• Instantly, which I use to check email addresses and to send and schedule emails

Some of these are based in the United States, so your data may be stored there. Where that happens, I rely on the protections the provider puts in place under UK law, such as the UK-US data bridge or the ICO's international data transfer agreement.

Retention. If you don't reply, I delete your details within 12 months of my last email. If you reply, I keep our correspondence for as long as we're in touch, and for up to 6 years if you become a client, for tax and accounting reasons. If you ask me to stop contacting you, I keep only your email address on a do-not-contact list, so I never email you again by mistake.

You can tell me to stop at any time. Reply "unsubscribe" or "no thanks" to any email, or write to penelope@penelopesaintgeorge.com. I'll stop straight away; you don't need to give a reason.

You also have the right to:

• see the data I hold about you
• have it corrected if it's wrong
• have it deleted
• restrict or object to how I use it

If you're unhappy with how I've handled your data, please tell me first so I can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

Last updated: 5 November 2026