Copywriting
You really think you deserve my attention?
Why most copywriting fails in the attention economy.
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Writing & AI
Will AI Ever Replace Writers?
Dying metaphors, dopamine, and the taste of pears.
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Art & History
The Blue Epoch
Yves Klein, International Klein Blue, and the five-hundred-year obsession with ultramarine.
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Beauty Science
How do retinoids actually work?
An SEO long-form piece. The science behind the most studied ingredient in skincare — from cell turnover to collagen and the famous "purge".
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Science & Philosophy
God Does Not Play Dice
Einstein, determinism, and Bell's theorem — on what it means to refuse a universe built on chance.
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Philosophy
The Paradox of Self
A (sort of) organised and well-researched stream of consciousness — on the calculating self, ego, and what lies beneath.
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Substack — Pen
More writing
Everything else on Substack — essays in progress, shorter notes, and things still being figured out.
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