Do you have an AI-written draft that reads fine, but doesn't sound like you?

Can you tell something is off, but can't put your finger on what?

Are you worried your clients will notice?

A 2025 study by Raptive found that, when readers believed the content to be AI-written, their trust in the brand or source fell by almost 50%.

AI is a useful tool for creating content fast and cheaply, and there is no moral reason why one shouldn't use it (I don't think?). But it may cost you credibility.

Why does AI writing lose trust in readers?

Because effort is associated with care. People judge quality based on how much effort has been put into something. AI writing is minimal effort and therefore signals lack of care.
Because readers expect communications to come from the brand. When they realise that the writing is machine-made, they feel deceived. Perceived deception is penalised more heavily than honesty is rewarded.
AI has known accuracy issues. People know that AI hallucinates and so it's easy to doubt everything else it produces.
AI can, to an extent, mimic a brand voice, but at best it is a pastiche. It is inauthentic.
Sameness equates to low value. AI copy has such a familiar style and uses the same phrases and structures. There is nothing distinctive about it, and therefore it feels less premium.
No one is accountable. Trust relies partly on knowing a person stands behind the claim.

As AI written material becomes more ubiquitous, people are becoming increasingly better at noticing it.

What is AI draft editing?

Bring me your unedited AI drafts, and I will transform their AI mediocrity into something beautiful and authentic.

AI, for the reasons I outlined in this blog, cannot replace human originality.

What you get

A full edit of an AI draft
A list of changes, so you can see the edits I made and why
A final version, ready to publish

£150 for 1,500 words

Priced in proportion to the length of the draft.

Things I will look at

The voice. Does the text sound like you/your brand? Does it reflect your values?
Factual accuracy. Are the facts, figures and quotes correct, and are the sources real? (AI tools hallucinate and often make things up.)
Clarity. Could the message be distilled and/or expressed more clearly and concisely? I'll remove filler words and unnecessary waffle.
AI-isms and clichés. I will remove telltale signs of AI-written text — terms like "navigate the landscape" and "it's not just X, it's Y".
Persuasiveness. I'll shape the copy into a persuasive argument that leads the reader towards a decision.
Audience. Is it written specifically for your customers and clients, and does it speak to their desires and interests?
SEO tactics. Are you using SEO keywords, headings and meta descriptions correctly?
Call to action. Is your call to action clear and easy to find?

Why work with me?

I'm an experienced copywriter with a background in physics and data analytics. I've studied what makes writing engaging and persuasive. I also understand how large language models work and how AI-written copy misses the mark. I can shape your AI drafts into sharp, polished material that sounds like you and speaks directly to your customers.